Sam Hansen developed a campagne giving people an incentive to reuse old furniture. She took photos of four pieces of furniture in their old and new condition. Sam wanted to confront people and make them feel guilty so I designed her book with one side showing old furniture in a bad way highlightening only the negative words. When you flip around the book you enter the same essay from the positive side with the old furniture given a new place. The side stitched cover shows furniture before and after they were reused being the cover for the negative or positive side of the story. The big format, elaborate use of pictures and big typography add up to the books challenging character that sets people to think about their behavior.
© 2006 Christina Schürmann
