Campaign | Tong Tong Fair















This year special attention is paid to the fair's recent new name 'Tong Tong' which used to be 'Pasar Malam Besar'. The playful typography is built from elements as used in the entire identity. A combination with warm and welcoming portraits of indo's at the fair reflects the mix of eastern and western culture and the three elements of the Tong Tong Fair: food, fair and festival. (Portrait photography by Frank Ruiter.)

© 2010 Making Waves